Pink Shirt Day shirts now available now at London Drugs! #NiceNeedsNoFilter

Pink Shirt Day 2018 Nice Needs No Filter

One in five students here in Canada are affected by bullies. One in five! That’s a dreadful statistic. As someone who was bullied throughout elementary, I know first hand how it can impact not only your school life, but your home life, your physical and mental health, your inner dialogue and more. In this digital age, finding refuge from a bully has become so much harder. Cyberbullying has become a huge issue for many of our kids, even for us adults. It takes so many forms including harassment, impersonation, outing, cyberstalking, and denigration, but all exist – at least in part – in the digital world. It can be incredibly overwhelming,  feeling like a 24-hour target.

If you think there’s not much you can do, consider the Pink Shirt Day movement. What started as a protest by 2 students against the bullying of a grade 9 boy for wearing a pink shirt has evolved into a Global annual movement. From the humble beginnings of handing out pink tank tops to male students in solidarity in 2007, came Pink Shirt Day, with major fundraising for important youth programs, and major awareness raising for different facets of bullying and ways to make nice, be inclusive and respectful. That’s quite the viral effect! And it’s never too late to join in.

Pink Shirt Day 2018 Nice Needs No Filter

As the Pink Shirt Day movement grows each year, we not only see more and more people practicing kindness – both online and off – we are pleased to use the funds raised through official merchandise sales and donations to help hundreds of kids affected by bullying. Since 2008, net proceeds of over $1.8 million have been distributed to support youth anti-bullying programs in British Columbia and throughout Western Canada. In 2017 alone, we were able to support programs that impacted more than 59,300 youth and children.

Pink Shirt Day 2018 Nice Needs No Filter

London Drugs has been a huge supporter of the kindness movement from the very beginning, selling official Pink Shirt Day T-shirts and other merchandise with proceeds going to local Boys & Girls Clubs and other organizations across Western Canada where the funds are used to support anti-bullying programs.

While we have several pink shirts around, we buy them every year knowing that every purchase helps the cause and the kids! And, they’re available now!

On February 28, 2018, we encourage everyone to practice kindness and wear pink to symbolize that you do not tolerate bullying.

Pink Shirt Day 2018 Nice Needs No Filter

This year’s campaign focuses on cyberbullying, encouraging internet and social media users to be nice, and think twice before posting. Because nice needs no filter!

Help kindness go viral and share some positivity!

{This post is shared with you in partnership with London Drugs, however, this is a cause that we strongly support and hope you will as well!}

5 Comments


  1. we will be wearing Pink that day!!! My oldest who is 5 is autistic and this is something i worry about often. I cant be with her all the time and the fact that she cannot exactly tell me what is going on is something i think about <3 no one should bully anyone!

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  2. Down with bullying! I was JUST in my son’s Kindergarten class a week ago volunteering helping kids paint birdhouses. A boy wanted to paint his pink and another kid said “Eewwwww, why do you want a GIRL color” and I had to speak up and say there’s no such thing as boy or girl colors. Surprised this is still an ongoing issue at all.

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  3. My office is participating in the campaign; looking forward to supporting it.

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  4. What a meaningful event. No to bullying!

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  5. One in five kids is bullied is a dreadful statistic. One of my daughters was bullied at school, when she was about 14 yrs old. It was a really horrible time for her and of course I went to the school to hear what they would do about it. It was a long fight to get something done but eventually the girl was moved to another class, what amazed me was that her parents weren’t bothered at all by the fact that their daughter was a bully. I believe that teaching our kids from a young age about bullying is very important to ensure that they know how wrong and bad it is.

    Reply

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